2008 Butcher Shop of the Year

The Butcher's Shop of the Year Awards are renowned as the premier awards for the UK butchery sector. They recognise excellence in craft butchery and winners enter an exclusive group representing the crème de la crème of British butchery. Farm shops are included and judged under a separate category.

WHY YOU SHOULD ENTER
* Be rewarded in front of industry VIPs at a prestigious lunch at The Sheraton, Park Lane Hotel, London
* Create a platform to promote your shop to others
* Generate local press stories
* Showcase your achievements
* Use of the Butcher's Shop of the Year logo after the event
* Reward yourself and your team
* Raise your profile and enjoy coverage in MTJ Extra and on www.meatinfo.co.uk
* Gain new business and contacts

HOW TO ENTER
Select which region you are entering
Complete the questions on the opposite page to support
your entry
Submit the relevant photos of your shop
Complete your details
Post everything back to William Reed Business Media

CRITERIA
All entries will be judged against the following criteria:
1 Shop front entrance and window display (does not have
to be a display of meat, just a good – perhaps themed
– display).
2 Shop interior layout and design
3 Cabinet displays
4 Use of marketing and promotion material
5 Efficiency, team-working abilities, knowledge and
presentation of staff, staff training
6 Back-of-shop organisation
7 Hygiene
8 Business development plans
9 Awareness of, and involvement with, local community
10 Awareness of, and involvement with, local food
supply chains

BUTCHER'S PLUS
In addition to the above, shops will be judged on their range of non-meat and poultry items on display, including:
other foods
giftware
wines
cafe, restaurant and foods offered for consumption on
the premises
specialist services eg: outside catering, consultancy,
other related businesses

Please note that activities other than those listed may be
relevant, so please add detail where you believe useful and
specify, below, the range of activities undertaken: (Please
attach additional sheets, where required, marked Butcher's
Plus).

INNOVATION OF THE YEAR
Please submit a separate entry if entering this award. This can be any initiative, enterprise or business development undertaken in the last 12 months that you feel is above and beyond normal butchery retail activity. It could, for example, relate to support in the local community or local supply chain, an environmental initiative, marketing or media work. It may be something else.
If you are entering this category please specify the initiative (Attach additional sheets where required marked Innovation).

YOUNG BUTCHER OF THE YEAR
This should be an entry by the young butcher themselves and should comprise of the following:
A short statement of 100 words or more covering the following –
why you became a butcher, where you see your career heading over the next five years and why you deserve to be named Young Butcher of the Year. Please also include details on what area of your working life you enjoy most and what area you consider yourself to particularly excel at or specialise in.

List any qualifications/training/awards gained to date.
Please provide photographic evidence of your work (perhaps your best display) and a supporting statement from your manager/employer on what makes you stand out as a young butcher, again of a 100 words or more.

Young butchers are also free to submit any other supporting material with their entry should they wish to mark your entry Young Butcher.

THE JUDGING
All entry packs will be judged. The best will be selected for a visit by judges in August or early September. Following this, all finalists plus a guest will be invited to the awards final and lunch in London

THE EVENT
This year's awards will be announced at a prestigious lunchtime awards ceremony at The Sheraton Park Lane Hotel,London on Tuesday November 18.
ENTRY DEADLINE FRIDAY 1ST AUGUST 2008

Attachments:

• BUTCHER SHOP 2008.pdf