Generic Beef Posters from QMS

This includes a leaflet and poster. The creative is based on a previous campaign developed for health and education (Feed Good About Meat). Under their State Aid agreement with the EU, QMS can only promote Scotch Beef, Scotch Lamb, Specially Selected Pork, generic beef, generic lamb and generic pork. This generic beef point of sale material will also allow the industry to promote their cow meat products.