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Social Media How To
How to attract more likes to your Facebook Page
• 2.32 billion monthly active users
• 3rdmost popular website in the world -1. Google 2. YouTube
• 1.47 billion people log in daily (66% of users)
• Each visit to Facebook lasts 10 or 12 minutes (Alexa)
• 88% access Facebook via a mobile device
• Facebook is the top platform for both B2B (89%) and B2C (98%) businesses (Hootsuite)
• 67% of all marketers said Facebook most important platform for their business(SME 2018)
•30% of marketers think Facebook offers highest digital ad ROI
•Average organic reach per post is 6.4% of a page's likes
•Average engagement rate per post is 3.91%
•An average Facebook user clicks on 8 ads per month
•E-commerce click-through rates have tripled in the last two years
•71% of people increased their online video viewing in 2018
•Mobile-optimized Facebook video lifts brand awareness to 67% percent
•People gaze five times longer at video than at static posts on Facebook
•Facebook Live broadcast watch times quadrupled in one year
Content Suggestions
• Take a picture of your workplace
• Answer a question
• Introduce your newest employee(s)
• Share something popular
• Interview a customer
• Post a fill-in-the-blank
• Share something about a community event
• Share something funny
• Share your story
• Share someone else's content
• Post something seasonal
• Share some inspiration
• Highlight a customer of the month
• Share something about an event that you attended
• Share an attention grabbing statistic
• Ask your audience a multiple choice question
• Create a video, featuring people/products from your business
• Repeat something that worked well
• Share your latest email newsletter
• Link to an infographic
• Edit and share an image
• Correct a common industry misconception
• Give a shout out to another local business
• Show off your expertise with a helpful tip
• Post something to celebrate a company milestone, birthday, or little-known day of the year
• Cross-promote your social channels
• Ask people to join your mailing list
How to attract more likes to your Facebook Page
a. Objectives
Awareness: Generating interest in your product or service
Consideration: Objectives that get people to start thinking about your business and look for more information about it
Conversions: Objectives that encourage people interested in your business to purchase or use your product or service
b. Targeting
People who are not aware of your product or brand and have never been to your site.
Facebook allows you to target people based on the following:
• Interests and Brands -pages, events, businesses users follow(e.g. target people who like “Facebook Business page”)
• Life events and some profile status -e.g. people who are recently engaged or have children
• Age and gender
• People at a specific location -from an entire continent down to a 1 mile radius
• People who speak a certain language
• Lookalike Audiences -Lookalike audiences are a very useful type of targeting where you can request Facebook to serve ads to people who are similar to an audience you provide
How to attract more likes to your Facebook Page
c. Retargeted Traffic
People who visited your website and/or came in contact with your brand, including:
• Website visitors, including people who visited specific pages.
• Facebook video viewers.
• People who engaged with any of your organic posts or ads.
• Facebook page likes.
• A custom list that you upload to Facebook, for example people who signed up to your newsletter
d. Lookalike Audience
A lookalike audience is a targeting audience based on a custom audience.
• Email list
• Website visitors
• Facebook users who engage with your video or Facebook page
Facebook finds users who have similar attributes to the people who are in that base custom audience.
How to attract more likes to your Facebook Page
11. Attracting followers using other methods and materials
a. Add a link to your Facebook Page from your email signature
b. Add Facebook links to your blog posts
c. Add your Facebook url to printed materials: letterhead, business cards, posters, flyers, etc.
d. Add Facebook Page links to your newsletters
e. Attract followers from your other social networks: Twitter, Instagram, etc.
f. Make sure your Facebook url is include on your newspaper and magazine ads
Attachments:
• Scottish_Butchers_-_Post_Workshop_Follow_Up_-_May_1_2019.pdf