Hoy, a long time Scotch Beef supporter, was sponsored on his Kilo world record attempt in Bolivia last year by the Scottish red meat industry. He also offers healthy eating advice and training tips to youngsters who are keen on sport in QMS's much acclaimed Performance + guide.
This latest gold takes his personally tally to two; he also won a gold medal four years ago in Athens.
Now the Edinburgh cyclist has the opportunity to boost his medal collection further in Beijing when he competes in the Keirin and individual men's sprint events over the weekend.
QMS Director of Communications Louise Welsh said: “We've worked with Chris for a number of years now and we are delighted to see him lift his second Olympic gold medal. We'll be right behind him as he bids for