Talking Shop

Otherwise you'll be letting your profit margins erode and undermining the value of your business. If you're not careful, you could wake up one day and discover you're in serious trouble.

At that point you may have no choice but to take the kind of action that will drive your customers crazy. It's never easy to raise them in an environment where customers are price conscious. Most people think prices shouldn't go up at all. As for big increases, you make them at your peril.

There's simply no way to do it without antagonising customers and thereby putting your most important relationships at risk.

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