We Eat Balanced Campaign by AHDB

Helping the industry regain balance
There is a consistent trend that consumers are reducing their red meat and dairy consumption because they believe it is healthier and less harmful to the environment. This is not the case and we want to redress the balance by educating consumers with our new Eat Balanced campaign, which includes:

A new TV ADVERT

A new consumer WEBSITE

Proactive social media posts to dispel myths about food and farming

A new Having Positive Conversations pack – CLICK TO DOWNLOAD