Winning through Innovation

Focus was on improving their innovation processes to generate significant benefits with increases in sales, introduction of new products, entering new markets and developing new ways of working.

Ed Milano, Vice President Design Continuum from Boston USA asked what is Innovation? This was not necessarily invention but doing something new. New newness or new oldness (like the new Mini car perhaps).

Innovation comes from

1. Seeing New Ways
2. Using New Enablers


Business thinking tends to be
Logical
Requires proof to proceed
Numerical
Looks for precedents
Decisive
Uncomfortable with Ambiguity
Wants Results

Design Thinking in contrast is:-
Intuitive
Asks What If?
Visual
Unconstrained by the past
Open to multiple possibilities at all times
There is always a better way
Relishes ambiguity
Wants meaning
(Wildly successful don't seem to be trying to be doing it for the money!)

Ellis Watson, Managing Director, Menzies Distribution then gave an extremely motivating presentation. Ellis who lives in Broughty Ferry was Managing Director of Mirror Newspapers and previously MD at Celador International, in charge of commercial sales of Who Wants to be a Millionaire?

He threw comments at the audience:-

You have to accept that the status quo will require innovation.
Just when you think you are doing fine, imagine what would happen if it wasn't.
Become a little less British, talk more, promote yourself and use networking.

He examined the possible ingredients for innovation; qualifications, resources, your boss, products, profile, technology, looks etc but smothered these with one word – passion.

His attitude from the start – “you are not going to get these 40 minutes back, so let's make them productive” – ensured the presentation was packed with forward thinking.

What your innovation culture ISN'T:-

Company manual and inductions
Doing it like the boss
Gimmicks
Anarchy
Dressing down days

Concluding that mediocrity slows down energetic employees, he explained an innovation culture SHOULD BE:-

The vision that opens eyes to all possibilities with no boundaries.
The stuff that drives Profit & Loss Accounts yet are not on the P&L account.
It's what makes you wake up and say “I want to make a difference today”.
It makes bad people want to be better and brilliant.

Ellis said you should do this yourself:-

Steal the best with pride.
Copy and plagiarise the attributes of other successful businesses.
Act like an American.
Work out 'what's broken'.
Bin the crap.
Use the processes that are there to help you.
Do It
Don't expect to be greeted by everyone at work like the dog would welcome you home, you need to work for it!

Your business epitaph should point out what you have achieved:-
“He thought big and helped make our company what it is today.”

Kaye Taylor, Managing Director of SK Chase the UK 's leading hotel gift voucher company followed on. Â She claimed that wherever there are complaints there is opportunity for change and innovation.

She liked the phrase “a ship in harbour is safe but that is not what ships are for”. Businesses should recognise what it so unique about them. The Ritz had capitalised on this for example by selling vouchers for afternoon tea there at any time between 10.00am and 7.00pm.